Canonical ARMs Ubuntu for microserver wars

Canonical has announced an ARM version of it's Ubuntu server edition 11.10 and further on. It is a clear attempt to win a new market based on large scale ARM-servers in big datacenters all over the wordl. So far this ARM-servers do not exists but they will come very soon now, they say. It reminds me of the announcement of smartbooks: ARM mini notebooks at the size of netbook. The ones that do exist are running on Win CE or Android and not on a well known Linux distro. From a environmental viewpoint I surely hope these ARM-servers do come because their power usage will be a lot lower then current Intel based servers.