Will Medfield be the chip Intel needs to take on ARM?

Ars Technica has a first view on the new Intel Medfield processor designed to compete with ARM processors in mobile phone business. And it looks like they are on their way into that market and it will become better when they are at the 14 nm processing stage. Big question is who wants Intel as the main supplier were you can have ARM as a mere chip designer and create your own SoC?